Those businesses that doubted they needed to be online, now realizing the importance of online presence. Here are 17 Marketing Ideas that can help your business grow during and after COVID-19.
88% of people start their search online before buying a product or service, so depending on what product or service you have, this can be a huge game-changer for you. This percentage was before the virus. So this percentage is going to be 90+%, as a lot more people were forced to search online and they got comfortable searching online.
95% of purchasing is emotional. So if you understand how high the numbers are – you will realize how critical it is now to have an online presence and what is even more important – to understand the needs of your customers.
So if you find the solution for your customers, you are wining.
People will be even more comfortable searching online than ever.
Those who position well online right now, are still getting clicks and new costumers. But at the same time, don’t think it is too late. No, it is not too late.
Some companies might be canceling marketing right now, so their ranking will go down a bit, so take advantage of it.
Build at least a simple website, landing page, start at least with one social media campaign.
Screen time is way up, social media time is up, search time is up! The volume of visitors on Facebook is up right now, but the cost of ad campaigns is down. So if that’s your audience, start working on it. If you decide to go with paid version and create AdCampaign, read this article – 8 Huge Dangers of Shutting Down Your AdWords Account
Know that this is going to pass. We will recover!
The question is where your business is going to be when everything opens up. A lot of our companies made a smart decision to continue with marketing so that their rank doesn’t fall down. So if you can, even if it is every other week for right now, but continue. Don’t just stop, otherwise, it will be that much harder to pull you back up.
Start budgeting 5-7% for marketing – it is the bare minimum! Ideally, eventually, it should be 15%. Once you realize how many more clients you can generate, you will realize the power of online and it will be NOT the expense, it will be the best investment into the growth of your company.
This is actually an advantage right now, so ramp up your marketing. So maybe reduce in other areas.
Re-group right now. Focus: where you are going to land once it picks ups
Things to do NOW! 17 Marketing Ideas During & After COVID-19
If you are not online – first thing – get online.
Get your storefront online so that people can follow you online.
Digital marketing is more important than ever.
Realize the magnitude of online
You can possibly now offer services nationwide or worldwide. This is your time to do all those things you said you would do one day. One day is here now, and we actually don’t have too many days left. So hurry up and start acting now.
Take advantage of this time!
This will happen again – there will be stressful situations in your business again. Look at a bigger picture. Prep your business for future now.
So get your business online more.
Be strategic. The demand is coming, so remember the question is where you are going to be once this is all over.
This is about shifting right now, not paralyzing your business.
Marketing helps you share the message and now is the time to take those actions, so more people get to know you.
You’ve worked too hard. Don’t miss the boat right now!
We are all in this together and we are trying to help each other. So let’s try to figure out. All our staff is still working remotely. Send us your questions. We will make sure all your questions get answered. We are offering free strategy sessions for those businesses who need some direction and trying to figure out how to pivot the business right now.
If you would like all the steps that I’ve talked about today with more details, please, let me know, and I will be happy to share the link. If you have any questions, I will be happy to answer.
Contact us with any questions. We will be happy to help!
You can see how to optimize for these in 10 Ways to Get Multiple Organic Page 1 Google Rankings.
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